Social media services
in digital marketing encompass all the activities and strategies carried out on social media platforms with the goal of promoting a brand, product, or service, engaging with users, and achieving a company’s business objectives. These activities are conducted on social networks such as Facebook, Instagram, Pinterest, Youtube, Linkedin, Twitter, TikTok, among others.
The services in this area include:
- Management: Service involving the creation and administration of social media profiles.
- Influencer: Service utilizing influential individuals on social media to promote products or services with the aim of increasing brand visibility.
- Advertising: Service involving the creation and management of paid advertising campaigns on platforms like Facebook Ads or Instagram Ads to enhance visibility, reach, and sales for companies.
- Customer Service: Service providing support for follower interactions by responding to questions, comments, and messages to foster engagement and audience relationships.
- Content: Planning and creation of relevant and engaging content for posting on social media platforms to attract new followers and establish the brand positioning for our organization.